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Example knowledge and attitudinal behaviour indicators

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Sample Survey on Exclusive Breastfeeding Messaging

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Example question framework for measuring Capability, Opportunity, and Motivation determinants

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Key learning questions for each of the COM-B behavioural determinants

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Example indicators to measure perceived effectiveness of campaign assets

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Example indicators to measure audience recall

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Example indicators to measure campaign reach and digital engagement

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Example indicators for campaign planning and programme management

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Communications Channels

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Sample Audience Profile

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