Recruit and engage a creative agency

Your team may have the skills and experience to develop and deliver parts of the campaign, but given the complex nature of campaign development for infant and young child feeding (IYCF) social behaviour change communications (SBCC), you may also need support from a creative agency.

A creative agency has expertise in communications, marketing and advertising and usually offer a range of services, including campaign concept and strategy development, account and programme management, and media and production services. They aim to ensure messaging is developed to effectively to reach your primary audience. There are different types of creative agencies, some are international organisations with branches in different countries and others work at national level. Their service offerings may be similar, but you may find that you prefer working with one type of agency over another.