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Sample Survey on Exclusive Breastfeeding Messaging

COM-B SBCC OutcomeCOM-B Behavioural DeterminantIndicator
CapabilityKnowledge and information
  • For the first six months of life the only food or liquid a baby should receive is breastmilk.
Skills and confidence
  • I feel confident in my ability to exclusively breastfeed for six months.
  • I can breastfeed.
  • I can resolve breastfeeding problems.
Personal beliefs
  • Exclusive breastfeeding is the best option for me and my baby.
OpportunityAccessibility, availability and convenience
  • Breastfeeding is a convenient option for me.
Affordability
  • Breastfeeding is an affordable option for me.
Social support and relationships
  • My family and friends support exclusive breastfeeding for the first six months of my baby’s life.
  • My husband supports me exclusively breastfeeding for the first six months of my baby’s life.
Social norms
  • In my community, most people breastfeed exclusively for the first six months of life.
MotivationHabits or routines
  • Breastfeeding is something I am used to doing many times per day – as often as my baby needs to be fed.
Outcome expectations
  • Exclusive breastfeeding until six months is essential for a baby’s health and development.
  • Exclusive breastfeeding until six months will ensure their future is bright.
Emotions
  • Exclusive breastfeeding my baby makes me feel strong and confident.
Intention and planning
  • I intend to breastfeed exclusively for the first six months of my child’s life. 
  • I have a plan of what to do to solve any problems I have with breastfeeding.