| Programme staff recruited | - Staff recruited and trained for key campaign roles, for e.g., programme manager, technical specialists.
- Date staff training and recruitment was completed.
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| Community Advisory Council (CAC) and Country Management Team (CMT) established | - Collaboration agreements secured with key CAC/CMT participants. Date each was completed.
- Dates of CAC and CMT launch meetings.
- Number of coordinating meetings held.
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| Budget secured and efficiently spent | - Budget outlined and planned in alignment with programme timeline.
- Spend progress during campaign planning, development and implementation.
- Ratio of direct vs. indirect costs.
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| Timeline outlined | - Campaign timeline created with key dates identified.
- Programme progress tracked in comparison to timeline.
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| Creative agency recruited and briefed | - Number of creative agencies who responded to and participated in the request for proposals process.
- Date of creative agency contracting completion.
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| Communication strategy and media plan | - Date of CAC and CMT approval of communication strategy and media plan for the campaign.
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| CMT acceptability and approval of campaign assets | - Total time for CMT approval of campaign assets, with consideration for qualitative assessment of process, delays, bottlenecks, etc.
- Date of approval of campaign assets by CMT.
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