Campaign identity

Once you have a creative concept, work with the creative agency to develop a campaign identity that captures the look and feel envisioned for the campaign in alignment with the ‘big idea’. It will help the audience recognise the campaign materials and may include a campaign name, logo, fonts, colours and more.

A simple and descriptive campaign name is particularly important for campaign materials as it gives people an idea of what your campaign is about. Similarly, other elements are important to capture the look and feel of the campaign, for e.g., logo, fonts, colours. Bright colours, bold text, and images of infants, young children and families can bring attention to your campaign materials.