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Implementation

Launching the campaign across media channels

During the campaign implementation phase, the campaign and communication materials are finalised, approved and launched in your location. Implementation will vary greatly from one campaign to another depending upon the communication strategy and overall campaign design.

To get started, continue working with creative agency to finalise the media plan and mix. Then together, organise contracts with media outlets and a production company for any radio or television campaign elements.

Activities checklist

Finalise creative materials and launch the campaign

Television (Example)

Next Pre-testing
Next Media plan and rationale

Overview