A timeline example from Tanzania
A timeline example from Tanzania
In Tanzania, this toolkit was used to provide structure to campaign planning and development processes. While the campaign was not implemented, the timelines below provide an overview of what can be expected during the initial phases through the development and refinement of campaign materials. However, it is important to remember that pre-testing of campaign materials may occur multiple times if substantial revisions are required.
| Estimated duration | |
|---|---|
| Planning | 2-4 months |
| Gather programme team and develop a governance structure | 3-6 weeks |
| Key informant interviews with experts and government officials | 2-3 weeks |
| Situation and audience analysis | 6-8 weeks |
| Analysis of findings and report development | 2-4 weeks |
| Development | 2-3 months |
| Develop a Request for Proposal (RFP) package | 3-6 weeks |
| Recruit and assess creative agencies | 4-6 weeks |
| Finalise contracting with the creative agency | 2-3 weeks |
| Develop a communication strategy | 1-3 weeks |
| Develop a campaign concept | 1-3 weeks |
| Develop campaign branding, look and feel | 1-3 weeks |
| Create key visuals and drafts of campaign communications (e.g., scripts, images, storyboards) | 4-12 weeks |
| Draft campaign materials approved by the CMT | 2-4 weeks |
| Plan and execute pre-testing | 1-3 weeks |
| Analysis of pre-testing findings, refinement of materials and final sign off | 2-4 weeks |