| Impact | Stunting, micronutrient deficiencies, overweight | Multiple Indicator Cluster Surveys (MICS), Demographic and Health Surveys (DHS), National Nutrition Information Systems (NNIS) | Varies by location; governmental surveys are often about every 5-7 years |
| Behavioural outcomes | Breastfeeding practices, complementary feeding practices | Pre- and post-campaign surveys, large-scale governmental or non-governmental surveys | Before and after launch of a campaign; possible midline evaluation |
| Behavioural Determinants and SBCC outcomes | Factors that contribute to capability, opportunity, motivation | Pre- and post-campaign surveys | Before and after launch of a campaign; possible midline evaluation |
| Campaign inputs and activities | Campaign inputs and implementation activities, for e.g., television commercials, radio spots, printed materials, community-based activities | Programme monitoring activities, media monitoring, social media monitoring, social listening, observation | Monthly or quarterly |