Determine what kind of M&E activities are best for the campaign

Campaign inputs are elements used for and related to campaign planning that make your campaign happen. Indicators for campaign inputs include staffing, establishment of governance structures, budgeting, and more. Campaign inputs are the media and community-based activities, including television, radio, print, emo-demos, and others, that make up your campaign. Indicators for campaign implementation and activities include campaign reach and audience exposure to campaign messages, engagement with community-based or social media messaging, attendance at educational events, recall of campaign messages, and exploring how the campaign made the audience feel.

The behavioral determinants are designed to measure knowledge, skills, beliefs, social norms, emotions, and other factors that determine whether the audience has the capability, opportunity, and motivation to change their behavior (SBBC outcomes). The COM-B behavioral determinants and SBCC outcomes are measured together and can be a meaningful and methodologically robust way to determine campaign efficacy.

Since the overall goal of the campaign is to change IYCF behaviors indicators for behavior change are an important part of campaign evaluation. These indicators measure the actual change in IYCF practices that occur over time as a result of your campaign.

IYCF-related outcome indicators include improvement in nutritional intake and quality of life; a decrease in stunting, wasting, hidden hunger and obesity; reductions in burden of malnutrition related morbidity and mortality; or decreases in health care costs and productivity losses. Measuring a programmes impact on child nutritional status is more likely to occur following a collection or package of interventions or polices aimed at behaviour change; food availabi8lity, accessibility, and affordability; education; healthcare access and service delivery; and more.