Campaign in a Box Toolkit
Planning
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Development
Implementation
M&E
About the toolkit
This website is designed to help plan, develop, implement, monitor and evaluate IYCF-focused SBCC campaigns.
What is the purpose of the toolkit?
The ‘Campaign in a Box’ toolkit was developed by the Southern African Development Community (SADC), Global Alliance for Improved Nutrition (GAIN), and the United Nations Children’s Fund (UNICEF) to support and guide SADC Member States in implementing IYCF-focused SBCC campaigns.
The objectives of the toolkit are to:
Present an overview of SBCC and detail how SBCC activities can be used to improve IYCF behaviours and child nutritional status;
Provide step-by-step guidance to local or national partners in planning, developing, implementing, monitoring and evaluating SBCC campaigns to improve IYCF behaviours; and
Support practical application of the SADC SBCC strategy across Member States.
Who should use this toolkit?
It is designed for practitioners who wish to develop SBCC campaigns to improve IYCF practices and behaviours. Campaigns may be developed as part of a package together with policy initiatives or other programmes in collaboration with local organisations, advocacy groups and community members.
Inclusion of nutrition, SBCC and public health experts should also be considered in the campaign development to contribute expertise that strengthens campaign materials, implementation, and monitoring and evaluation activities.